Putting a year of economics to work
A Master's in behavioral and digital economics is, in practice, a year of being handed a messy real-world question and a deadline. These are the ones I still stand behind, each a company or a dataset and a decision that had to hold up.
Power BI dashboard for STARMAN
An interactive sales dashboard built in Power BI, with DAX measures for profit margin, revenue, and cost. After cleaning and reshaping the raw data, I built it around drill-downs and slicers, so a manager could cut revenue by product, customer type, country, and payment method, and read the numbers for any period, segment, or region without waiting on an analyst.
STARMAN Power BI dashboard OpenStrategy for Zipline
A team analysis of the drone-delivery company's operations and where it should grow next. We made the case for underserved healthcare logistics in Indonesia and the Philippines, built on partnerships on the ground, and were honest about what would decide it: cost sensitivity, and the environmental conditions a drone has to fly through.
Neuromarketing for Scentique
A study of the luxury candle buyer, in a market growing fast on the promise of sophistication and well-being: how neuromarketing and behavioral economics shape what a brand feels like, and what makes a customer stay. We worked through market analysis, the consumer journey, retention, and the digital metrics that show whether any of it is working.
Schooling rates in Southeast Asia
A research project in R and Python on the region's education systems, reading out-of-school rates, completion, proficiency, literacy, and enrollment from primary through tertiary to ask what moves schooling outcomes, the evidence a policymaker would need before changing anything.
Coffee risk for Danone
A risk-management brief on sourcing coffee at scale: price volatility, quality, and shifting regulation, and how a company like Danone holds its margins steady against a market that will not sit still.
The Dasgupta Review
A close reading of the landmark review on the economics of biodiversity and its uncomfortable claim: the economy sits inside the biosphere, not beside it, and there are limits to growth as we have defined it. Its demand is concrete: nature has to enter economic decision-making as something other than a free input.